Lead Professional

Emily holds a Bachelor of Science from the University of Wisconsin – La Crosse where she majored in exercise and sports science and double minored in nutrition and business administration. Following graduation in May 2016, she pursued a career in corporate wellness before deciding to become a coach with Unity in fall of 2018.

As the oldest of four kids, she grew up adventuring with her family and still enjoys a quiet night camping or sitting by the bonfire. But on the weekends, you can usually find Emily running on the trails in Hixon (yes, she’s one of those crazy people that runs ultramarathons), enjoying a craft beer at the local breweries (preferably a sour or milkshake IPA), or trying a new recipe. Emily and her fiancé are planning their wedding for September 2024, so you may also find her scrolling Pinterest for overly ambitious DIY projects.

As a coach, her mission is to help you take control of your fitness journey and find confidence in yourself you never thought possible. She hates watching people miss out on important life experiences and spend money on programs that underdeliver on promises of quick results. Instead, she strives to individualize each person’s approach to their fitness journey, freeing you to live the life you want with confidence, clarity, and control.

Emily's passion towards helping people has allowed her to pursue the industry's more presitigous continuing education paths and certifications.  She has over $20k invested in her education since graduating from college.

ALP-C, FRCms, NSCA-CPT, Pn L1, XPS

Professional

Ben graduated with bachelor’s degree in 2018 in Exercise Science from the Winona State University in 2018.  Shortly after, he started working as the Head Strength and Conditioning Coach for Cotter High School in Winona, MN as well as a personal trainer during the middle of the day for faculty and spouses at Winona State University. Ben graduated from Winona State University in Spring of 2020 with their Master’s Degree in Leadership Education: Sports Management Emphasis.

After the Covid shutdowns, Ben worked for Western Technical College as a Strength and Conditioning Coach for the baseball team and personal trainer for faculty and staff in 2021. In the fall of 2021, Ben was recruited by EXOS to work for the Military in Ft. Bragg, NC as a Strength and Conditioning Coach in the new Holistic Health and Fitness program (H2F) to increase mental and physical performance, reduce injuries, and improve lethality of our forces.

In Spring 2023, Ben moved back to the La Crosse area to be closer to friends and family working for Unity Fitness as a Professional Coach.  When you don't see him in the gym, you'll find been out on the course, playing guitar, spending time with his spouse, Marley, or catching up on his favorite movies or shows.  Here are some of his favorites: Favorite band to listen to when lifting: Metallica

 Favorite hobbies: Playing the electric guitar and golfing

Favorite Movie: Interstellar

Favorite TV show: Letterkenny

Along with his MS, Ben is a Certified Strength and Conditioning Specialist through the NSCA and is currently pursuing one of the industry's most presitgiuos certifications: Active Life Professional certification.

M.S., CSCS, AL-P (in progress)

Professional

Lance originally came to La crosse to study Exercise Sports Science at the University of Wisconsin - La Crosse after he had switched hisf major from graphic design when he attended Iowa State University. He chose to change majors because of his incredible passion for training, whether that was bodybuilding or powerlifting at the time. As Lance went through the courses, he found an even deeper passion for programming and coaching

Lance enjoys helping people in the fitness realm because there is a lot of misinformation out there.  He wanted to become someone that anyone can go to for training/nutrition needs and clarity after going through similar hard times trying to find smart ways to train as he started his fitness journey. Now he's able to share his knowledge and expertise by helping guide people along their own personal journey.

Lance have always been an active person since he was a kid. He played 3 sports (Football, Basketball, Track) when I was younger and in high school.  If he's not enjoying a pick-up game of one of these sports, you can usually find Lance in his other passoin: the outdoors.   As a Boy Scout, he learned more about the outdoors and the joy they can bring to people while doing activities like camping, fishing or hunting. When the weather doesn't cooperate, you can find Lance hanging out with some friends and playing video games.

Lead Professional, Owner

Jordan holds a Bachelors of Science (Physics) with a Biomedical Concentration from the University of Wisconsin - La Crosse.  He was attending graduate school for physical therapy until he spent his first day shadowing as a peronsal trainer/coach, which changed his outlook on helping people with his health and fitness. He started coaching at the end of 2012, creating a professional career out of a profession that has a 9-month average lifespan.  In 2015, Jordan opened Unity FItness.

Growing up playing sports and being active, Jordan fell in love with the journey towards becoming better.  Unfortunately, injuries riddled a lot of his younger years forcing him to sit out and miss games/events with his friends and family.  His passion for helping people get out of pain and enjoying more of what life has to offer goes all the way back to his teens and dealing with injuries throughout his younger years.  Becoming a coach offered a proactive approach to helping clients achieve their goals.  Instead of waiting until they got hurt or had surgery, he could help people prevent injuries and surgeries all together while also helping them not miss out on life (or sport)!

When Jordan isn't in the gym (which isn't very often), you can find him out on the golf course, spending time with his friends and family, especially with his wife Mandy and there three bulldogs Maximus, Millicent, and Montana, or at one of the many incredible local small businesses in the area.

Jordan's passion for helping others achieve their goals and beyond has led him down a long road of continuing education and certifications.  Jordan holds over 25 certifications and has spend nearly $90k on pursuing education for himself and his team since becoming a coach in 2012.

BS, CFSC, TPI F3/P2/G2, Pn-2 (Master Nutrition Coach), DVRT II, FMS L2, TRX, SFG L1,